Strategic Partnerships
Partner with Barstool Sports for The Best Bar Week of “Barstool Best College Town” Competition of 2024.
By: Sophia Luna
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August 24, 202
What can I interest you in?
Memorable Moments
39k
Total
Impressions
413%
Increase in Impressions
118%
Increase in Foot Traffic
The Basics
Platform: Instagram
Goal: Increase the reach of Logie's on Mass food and drink deals and drive customer engagement on Instagram.
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Description: Partner with Barstool Sports for The Best Bar/Restaurant Week of “Barstool Best College Town” Competition of 2024.
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Strategy: Create Instagram posts targeting KU students to “Barstool Best College Town” competition and promote new food and drink deals.
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Duration: Tuesday, Aug 20 - Thursday, Aug 22
The Campaign
The Results
The Process
Creative Process:
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Collaboration and communication with Barstool Sports and Logies on Mass Management to create a campaign for both platforms.
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Logies on Mass and Barstool agreed to create awareness for “Barstool Best College Town” Competition and introduce new food and drink deals for Logies on Mass.
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The dates were settled on Tuesday, August 20th and Thursday, August 22nd.
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Capture and edit high-quality photos.
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Write compelling copy and design appealing graphics for both platforms that are tailored to both audiences.
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Maintain consistent interactions with followers.
Executive Summary:
This campaign demonstrates the impact of strategic collaboration on audience reach. By partnering with Barstool Sports, Logie’s on Mass successfully increased its Instagram impressions by 403.9%, surpassing our goal of expanding reach. Despite a dip in engagement rate from 14.6% to 4.2%, this aligns with BarstoolKU’s larger follower base (63.5k) and their typical engagement rate of 4.5%. The collaboration not only drove online visibility but also resulted in a significant increase in foot traffic, with on-site visits rising by 115.7%. Overall, the campaign effectively engaged both audiences, driving strong results.
Skills Used:
Instagram Analytics | Photography | Graphic Design
Adobe (Photoshop and Lightroom) | Social Media Campaign
Content Creation