datamap

PROFESSIONAL WORK

Marketing Coordinator Intern

07/2024 - Present

ABOUT

A Success Story: Bigge Crane and Rigging Co.

The content focuses on DataMap’s integration of Coupa, the world’s leading spend management software with Microsoft D365, a popular back-end finance and operations system. This piece will serve as marketing material for prospective customers, and could be a component of a lead generation campaign using LinkedIn.

Creative Process: Collaborate with the Coupa marketing team to discuss deliverables for Coupa partners and marketing strategies. Identify an ideal client with a successful Microsoft Dynamics 365 implementation. Outline and draft modules highlighting key points that contribute to a compelling story. Design an engaging layout that aligns with DataMap’s branding.

Aspiria Campus E-Zine Print Ad

The content highlights DataMap’s recruitment efforts through a print ad featured in Aspiria Campus’ online magazine, set to publish in the November 2024 issue. The primary goal is to attract new talent, while the secondary goal is to align with Aspiria Campus’s themes of innovation, community, and future growth. This piece serves as a key asset to showcase DataMap and aimed at attracting top talent.

Creative Process: - Analyze brand messaging to align content with DataMap’s core values. - Research the Aspiria Campus themes into the design. - Craft eye-catching headlines and concise body copy. - Design the layout with a clean, modern look, using DataMap's brand guidelines. - Ensure the design complements the Aspiria - Campus’s aesthetic and includes a clear call to action for job seekers.

SPAuditor Product Launch

SPAuditor is DataMap's first product available for purchase directly through its website. This Coupa homepage add-on provides real-time insights into Coupa Pay invoices blocked due to missing or inactive Supplier Payment Accounts (SPA), streamlining payment processes and enhancing efficiency. As of November 11, 2024, we are awaiting product launch, and rollout of the website shopping experience.

Creative Process: - Collaborated with leadership to outline deliverables and define project scope. - Researched and identified a payment platform compatible with the company website. - Partnered with the development team to define customer checkout requirements. - Designed and developed the shopping page for SPAuditor. - Created a comprehensive website test tracker with over 25 potential customer interactions to ensure seamless functionality. - Conducted rigorous testing of the website and checkout system to identify and resolve any issues. - Assisted the development team in creating a slide deck for SPAuditor’s listing in the Coupa App Marketplace.

SPAuditor Slide Deck for Coupa App Marketplace

This slide deck will be available when the official product launches

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Professional Work

Luna Media